New brand: Internationalisation or internationalisation

They say a rolling stone gathers no moss; if you’re not going forward, you’re going backward. And we firmly believe this; we want to continue, to grow… so our only choice is to move forward. And we want to do so with a firm goal in mind: to become increasingly competitive in order to provide the best possible service.

To do this, we have to generate new opportunities, analyse them and, finally, decide. And we believe this is what we’ve done, unanimously and with conviction. We’ve committed to internationalisation because we believe it is key to achieving our aforementioned goal. Plus, it allows us to better position the firm at a time in which companies are still more concerned about not losing than about earning.

Globalisation is no longer a new paradigm; it is a general socio-economic management system, a one-way street towards a single world market, which also brings with it various applicable laws.

Companies have to be aware of this new reality and adapt our structures to the new situation in order to avoid becoming obsolete and, finally, disappearing. In this commitment to internationalisation, Iberaudit has kicked off this new year by adopting the new KRESTON IBERAUDIT brand. This is yet another step in integrating with the global Kreston International auditing network, which is present in more than 100 countries.

A new brand and a new logo that reflect the convergence of talent in the firm, all of whom share their experience and offer up solutions for clients. We haven’t thrown ourselves into the international market at any price. It has been a much-considered and well though-out decision, a journey for all of us in the company of the best and brightest, proof again of our firm commitment to a great international project.

And, now more than ever, we remain true to our slogan: Growing Together.